B2B wholesale market FashionGo is internet hosting its fifth digital commerce present from July 25-29, enabling patrons to browse and buy merchandise for the Fall/Winter 2022 season.
Launched in 2002, FashionGo presently has nearly 1 million registered retailer customers, and the platform carries hundreds of wholesale manufacturers. Leveraging its digital capabilities, it debuted FashionGo Week On-line in 2020 when in-person commerce exhibits shuttered.
“We acknowledged that manufacturers and patrons have been searching for another strategy to uncover and join with each other, as assembly in-person was not possible on the time,” Grace Ryu, head of enterprise improvement at NHN, FashionGo’s mother or father firm, informed Sourcing Journal. “As we come into our fifth FashionGo Week On-line occasion and with in-person occasions totally resumed, we proceed to see that digital occasions are right here to remain as attendees have realized the advantages of comfort, accessibility and instruments to make extra knowledgeable buying.”
The web present will function new merchandise in womenswear, menswear, childrenswear, equipment, jewellery, footwear, magnificence, house items, baggage, retailer provides and life-style merchandise. A number of the kinds accessible can be exclusives to FashionGo.
“This yr we’ve observed development in occasion-driven classes like clothes and formal units in comparison with years prior as customers are transitioning away from lounge and activewear kinds,” Ryu mentioned. “This FashionGo Week, attendees can count on to see developments in cocktail clothes, assertion equipment, blazers, informal denims, Y2K clothes and puffer jackets as customers are extra actively collaborating in leisure actions and gearing up for the vacation season.”
Consumers can leverage FashionGo’s options together with its data-driven bestseller record Better of Greatest and its In-Focus development edit to seek out new gadgets and types. One other discovery software is StyleMatch+, a visible search perform that enables patrons to make use of an inspiration picture from the net to get product suggestions that look related. StyleMatch+ is accessible as a desktop extension in Chrome and can be a function in FashionGo’s cell utility.
For additional inspiration, the occasion may even function day by day livestreamed content material from 40 manufacturers, together with Easel, Bella Stylish, Hayden LA, In Loom and Cello Denims. Throughout this “Be part of Us Reside” sequence—accessible through FashionGo’s cell utility—the distributors will showcase new product and reply viewer questions. Because the manufacturers are presenting, the merchandise featured can be shoppable as “gadgets on air,” permitting patrons to click on on merchandise to immediately study extra or place an order.
For the present, FashionGo’s distributors are internet hosting promotions that embrace reductions of as much as 20 %, free delivery and no minimums. “As many retailers are searching for rapid sell-through merchandise, this FashionGo Week can be extra impactful to retailers as we can be providing promotions on new arrivals that may assist maximize financial savings throughout a difficult retail setting with inflation going into the upcoming peak vacation season,” Ryu mentioned.
In Could, FashionGo hosted its first omnichannel occasion in Palm Springs, Calif. The upcoming FashionGo Week On-line displays the digital native market’s roots and market developments.
“Even earlier than the pandemic, the demand for on-line B2B marketplaces was already occurring,” Ryu continued. “The effectivity of quick and dependable order-processing strategies, secured cost transaction environments and digital instruments to make extra knowledgeable buy choices was all the time wanted inside wholesale, and FashionGo was in a position to meet these wants even earlier than the pandemic to progress the trade ahead. With over 20 years of experience in B2B, FashionGo provides the wholesale trade a one-stop platform to purchase and promote the newest developments in trend and life-style.”