Lauren Alaina Signs With Big Loud Records: Exclusive – Billboard

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When Lauren Alaina determined it was time to discover a new label, she knew precisely the place she needed to begin the following chapter of her profession — in any case, she’d already landed certainly one of her three No. 1 chart toppers with their assist.

Alaina, who introduced her departure from Mercury/Common Music Group Nashville by way of social media in April, has signed with Massive Loud Information.

“I bought a label that matches my character: massive, loud and nation,” Alaina tells Billboard, with amusing. “So I believe that that’s what my music will likely be: massive, loud and nation.”

When requested what was on her guidelines when searching for her new label, she merely solutions, “Massive Loud.” She met with just a few totally different document corporations, however Massive Loud was her “dream label,” she says, particularly as she bought to know their interior workings after collaborating with Massive Loud’s HARDY on “One Beer” (additionally that includes Devin Dawson), which topped Billboard’s Nation Airplay chart in December 2020.

Earlier than she made it official, Alaina met with a variety of prime Massive Loud executives, together with accomplice/CEO Seth England, accomplice/producer Joey Moi and senior vp of selling Candice Watkins, who had labored with Alaina at UMGN. “We had a inventive dialog about songs that I really like that different individuals have recorded and songs that I liked of mine and type of what we needed the sound to be,” Alaina says.

Although the deal wasn’t accomplished when Alaina, 27, recorded her present duet, “Dancin’ within the Moonlight” together with her now Massive Loud label mate Chris Lane, she was already in discussions and requested Lane his recommendation. “He goes, ‘You must. They are going to kill it for you,’” she says. “I bought to talk with HARDY and to talk with Morgan [Wallen] they usually all have been actually excited for me to be over there and tremendous encouraging. Morgan mentioned one thing actually candy: He mentioned, ‘You could have a extremely massive place on this format and I believe they’re gonna provide help to declare it.’”

“We really feel like Lauren is totally the most effective vocalists, male or feminine, on this city,” England says. “Actually she’s had success, however we humbly suppose she has barely scratched the floor of what we predict we are able to do collectively. Lauren Alaina deserves to be, for my part, on the identical pedestal as Carrie Underwood, and it’s our job to assist her discover that mode.”

England compares Alaina’s arrival with that of Jake Owen, who moved to Massive Loud from RCA Nashville in 2017 and has scored 5 prime 10 hits, together with three No. 1s, in his time on the roster. “They each had a decade’s price or extra of their profession by the point we bought the possibility to be absolutely in enterprise with them,” England says.

Alaina, who was inducted into the Grand Ole Opry in February, has solely reward for Mercury/UMGN, her house since she was the runner-up on season 10 of American Idol in 2011 (coming in second behind her shut good friend Scotty McCreery). “They did a variety of actually superb issues for me. I owe studying find out how to be an artist to them. And I really like them. And I’m so grateful to them. It simply felt like the proper time to begin a brand new chapter. I imply, after I signed there I used to be 16. I’ve lived a variety of lives since then,” she says. “There’s no animosity. Simply, you recognize, we labored actually onerous for a extremely very long time and it was time to strive one thing new.” UMGN declined to remark.

The Georgia native launched three full-length studio albums throughout her UMGN tenure: 2011’s Wildflower, which debuted at No. 2 on Prime Nation Albums, 2017’s Highway Much less Traveled, which reached No. 3 and 2021’s Sitting Fairly on the Prime of the World, which peaked at 21.

As a solo artist, she hit the highest of the Nation Airplay chart with Highway Much less Journey’s title observe in 2016, and, along with her collaboration with HARDY, reached No. 1 in 2017 with “What Ifs,” her duet with Kane Brown. She would have most certainly had a fourth No. 1 with “Pondering ‘Bout You,” which she recorded with Dustin Lynch for his 2020 album Tullahoma. However when it got here time to launch the tune as a radio single in 2021, it collided with promotional plans for her present album cycle, and he rerecorded the observe with MacKenzie Porter. The tune spent six weeks at No. 1 on Nation Airplay.

Not surprisingly, Alaina expresses excessive gratitude for each No. 1, however when requested if she’s involved about having extra chart toppers as a solo artist versus a duet accomplice, she laughs and provides, “Properly, if I wasn’t involved with it, I in all probability wouldn’t be signing a brand new document deal to make new music.”

Followers can anticipate Moi-produced new music by the tip of the yr, says England, although he stresses, as Alaina does, they’re within the very early phases. “We’re simply attending to know one another and determining what we wish to do,” Alaina says. However she provides, “I actually wish to faucet into my nation roots. I don’t suppose individuals bear in mind like how Southern I’m. When you return and watch me on American Idol, I’m like a rustic lady via and thru.”

Alaina, along with writing her personal materials, is working intently with Massive Loud Publishing and its array of writers. England, Moi, Alaina and her longtime supervisor Trisha McClanahan are on a small group chat, England says, “sharing our sincere emotions about music.” Amongst his recommendation? “Let’s get actually particular. Whether or not we’re telling your story or anyone else’s story, let’s make sure that we’re giving them lyrics that they can’t neglect,” he says. “That’s actually, actually robust. Manner simpler mentioned than accomplished. However that’s the purpose of our pursuit right here. And I believe if we do this, the sky’s the restrict for her.”

As Alaina seems to be towards the following decade, she needs to proceed performing (she starred within the 2021 Hallmark Channel film Roadhouse Romance) and writing books (she launched the autobiographical Getting Good at Being You: Studying to Love Who God Made You to Be final yr). However her principal focus is to “make music that I’m actually pleased with with a workforce that I’m actually pleased with,” she says. “I wish to do as a lot as I can do within the subsequent 10 years. And I’d in all probability wish to additionally get married and have some youngsters. So I would like to have the ability to steadiness all of that within the subsequent 10 years. I believe it’s gonna be the largest 10-year span of my life thus far.”

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