Madewell collected practically 1,000 pairs of denims to be reused or recycled via its partnership with on-line resale vacation spot ThredUp in 2021 and re-sold over 2,900 preowned Madewell items starting from denims to outerwear via its round popup in Brooklyn.
These wins for the round economic system and extra are outlined in Madewell’s third annual “Do Properly” report. The report consists of the outcomes of Madewell’s first-ever materiality evaluation, guided by the GRI 3: Materials Matters Customary.
The evaluation course of was directed by a “cross-functional steering committee overseen by senior executives” and supported by exterior ESG specialists. From this course of, the J.Crew Group-owned model recognized 16 precedence ESG subjects based mostly on their significance to its enterprise and stakeholders starting from local weather, emissions and power, company governance, water stewardships and chemical administration, sustainable uncooked materials to round economic system and biodiversity and regenerative agriculture.
Madewell is inching nearer to attaining its objectives. In 2021, 60 p.c of the important thing fibers had been sourced sustainably—up from 38 p.c the earlier yr. The model is dedicated to sourcing one hundred pc of its key fibers (cotton, polyester, nylon, cellulosics, leather-based and wool) from sustainable sources by 2025. The fibers account for greater than 90 p.c of the supplies it makes use of for merchandise.
As a denim-based model, cotton is the most important of Madewell’s key fibers, making up 60 p.c of its complete fiber footprint by quantity. In 2021, 65 p.c of Madewell’s cotton was licensed natural, licensed recycled or sourced via the Higher Cotton Initiative, up from 49 p.c in 2020. Madewell estimates that its Higher Cotton sourcing in 2021 saved 357 million gallons of water and prevented 1,892 lbs. of pesticides from getting into soil.
Madewell additionally grew to become one of many first members of the U.S. Cotton Belief Protocol’s Consumption Administration Resolution pilot, which harnesses blockchain expertise to ship full provide chain transparency by recording and verifying the motion of U.S. cotton fiber alongside the complete provide chain.
“We goal to develop our scope of mill companions within the coming years,” it mentioned.
Madewell is working nearer to the cotton supply. In 2021, the corporate started piloting regenerative agriculture applications for cotton and wool to “actively mitigate the consequences of local weather change.” The model is working with Crossland Consulting and Textile Alternate to assist U.S. cotton growers in Texas and Louisiana transitioning from standard farming practices into regenerative agriculture with the tip aim of attaining the Regenagri regenerative certification.
Madewell is paying growers an financial reward that it calls “influence incentives” to transition in direction of regenerative farming. The incentives are paid on to farmers.
For the 2021 cotton harvest, Madewell experiences that it “positively impacted” over 600 acres of land and dedicated to 968 bales of cotton which can be utilized in merchandise in 2023. The work has impacted roughly 24 farming households throughout 21 farms.
Doing its half to contribute to local weather motion, Madewell carried out a Scope 3 footprint screening in 2021 to higher perceive its provide chain influence along with its annual measure of Scope 1 and Scope 2 greenhouse gasoline emissions.
“We assessed our enterprise towards fifteen classes, and it was decided that as an attire producer and retailer, the best supply of emissions is from our bought items and companies (the supplies we use and the suppliers we work with) and our upstream journey and distribution logistics. This foundational work allows us to develop a roadmap to cut back emissions throughout our provide chain,” it mentioned.
With this, J.Crew Group is engaged on a path in direction of attaining a 33 p.c worth chain greenhouse gasoline discount in step with the Paris Local weather Settlement. The aim is twofold and impacts Madewell’s aim of being carbon impartial for its personal operations in addition to Scope 1 and Scope 2 by 2030, and lowering Scope 3 emissions by 30 p.c.
Madewell’s partnership with Truthful Commerce USA to strengthen protections for the employees in world factories is taking maintain. In 2021, 52 p.c of Madewell’s denim was from Truthful Commerce Licensed factories, that means the model is greater than midway to attaining its aim of getting 90 p.c of its denim Truthful Commerce Licensed by 2025.
A typical truthful commerce journey for a pair of Madewell denims begins at Italian denim mill Candiani, from the place Madewell sources its natural cotton and recycled elastane denim materials, and continues to Saitex’s garment manufacturing unit in Vietnam, which obtained its Truthful Commerce certification in 2019. Truthful commerce manufacturing unit employees obtain a premium from Madewell on the price of the denims that goes immediately right into a group fund. The truthful commerce committee then votes on tasks to implement with these funds.
In 2021, Madewell contributed $575,452 immediately again to its truthful commerce manufacturing unit employees. Since 2019, the model experiences that it has contributed over $1.2 million into group improvement funds at 9 licensed factories in Asia and Central America and “protected and empowered” roughly 10,000 employees.
“The staff are empowered to prepare democratically and vote to take a position the funds in tasks they think about most essential to their distinctive native social, financial and environmental wants,” it mentioned.