Netflix has reportedly began directing customers on iPhone and iPad to an exterior webpage the place they will join the service, according to a report from 9to5Mac. The change comes simply months after Apple started letting “reader” apps that present entry to digital content material, like Netflix and Spotify, hyperlink out to account sign-up pages on their very own web sites.
For as far back as 2018, Netflix didn’t present an exterior signup hyperlink — and even inform customers the place they may enroll — in its iPhone and iPad apps. Customers needed to as an alternative navigate to Netflix’s web site from their net or cellular browser to join the service earlier than accessing the app. This was performed to adjust to Apple’s guidelines, which made it tough for apps to get round its as much as 30 % fee on in-app purchases and barred builders from providing a hyperlink to an exterior sign-up web page. The setup made it complicated for brand spanking new customers who would (logically) assume they might be capable to signal as much as Netflix utilizing the app.
However now, it seems to be like that’s altering — 9to5Mac stories that iPhone and iPad customers at the moment are seeing an exterior hyperlink throughout the Netflix app that they will use to join the service. Customers who faucet on the hyperlink see a message that warns they’re “about to go away the app” and go to an exterior web site. It additionally notes any transactions on the exterior web page aren’t affiliated with Apple:
Any accounts or purchases made exterior of this app can be managed by the developer “Netflix.” Your App Retailer account, saved fee strategies, and associated options, similar to subscription administration and refund requests, is not going to be accessible. Apple isn’t liable for the privateness or safety of transactions made with this developer.
As famous by 9to5Mac, tapping via the warning redirects customers to an account sign-up web page on Netflix’s web site the place they will enter fee info and select a subscription plan. It’s not clear when Netflix began introducing this new choice, and the corporate didn’t instantly reply to The Verge’s request for remark. Presently, Netflix’s support page nonetheless states that customers can’t entry Netflix’s signup web page from its iPhone or iPad app.
Though Apple has begun to loosen up its insurance policies for reader apps, it nonetheless has a strict set of guidelines that builders should observe, similar to not together with any pricing info with a hyperlink to exterior sign-up pages. Builders should additionally submit an “entitlement” to get permission so as to add the exterior hyperlink to their app.
Apple has confronted criticism over its insurance policies that pressure most builders to make use of the App Retailer billing system, which Apple charges a commission to use. In response to a brand new regulation handed in South Korea, Apple started allowing developers to use third-party payment processors in apps launched within the nation. It has additionally made some changes for dating apps released in the Netherlands following a prolonged battle with the nation’s regulator.
However Apple can have much more adjusting to do when the EU’s Digital Markets Act (DMA) legislation passes, as it could force Apple to allow the use of third-party payment systems, side-loading, and third-party app shops. Google has already began making ready for the brand new legal guidelines by giving developers the option to use an alternative billing system for apps distributed in Europe.