Few can argue the affect of TikTok, and Shutterfly hopes to faucet into a few of that energy with a brand new line of house items designed by a few of the video platform’s stars.
Dubbed The Shutterfly Collective, the road contains designs by viral TikTokers Brittany Broski, Serena Kerrigan, Chris Olsen, and Elsa Majimbo. As a part of the corporate’s Spoonflower division—a North Carolina-based customized textile firm—unbiased artists partnered with the TikTok stars to create designs reflective of their particular person aesthetics for throw pillows, blankets, ceramic mugs and journals.
“We’re thrilled to associate with a gaggle of artistic icons on this assortment of merchandise that can excite our prospects and supply them one thing they will solely get by means of Shutterfly,” stated Jessica Lesesky, vp merchandising and e-commerce, Shutterfly. “We all know American shoppers (85%) wish to be concerned within the course of of making personalised house decor and like curated designs. The Shutterfly Collective is without doubt one of the new methods we’re interesting to those client calls for and increasing the model’s boundaries previous picture personalization to turn into a premier vacation spot for self-expression.”
Olsen partnered with artist Cynthia Frenette to create a blue-and-black graphic flower sample, whereas Majimbo labored with artist Adera Brown to seize the TikToker’s character in a graphic design of phrases equivalent to “Sleeping is my love language.” Kerrigan collaborated with artist Linda Aristizabal for a beige plaid punctuated with coronary heart and crown motifs, whereas Broski labored with artist Cecilia Granata to create a cheeky pinup model of the TikTok star that displays her Texas-meets-California vibe.
“This expertise was extra than simply placing my title on a product—I used to be capable of absolutely immerse myself within the artistic expertise and work with a Spoonflower unbiased artist to carry my concepts to life,” Broski stated. “I feel uplifting unbiased artists and creators is so necessary, and this mission pays tribute to that in addition to the continuing assist from my group.”
The Shutterfly Collective line retails for $16.99-$79.98 and will likely be obtainable at shutterfly.com/shutterflycollective by means of Aug. 23.